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Saturday, July 29, 2006

"The only constant in life is change."

This is the truest in India.

1) Two weeks ago, Ad Sales wanted the same set of house numbers for both channels. We told them that they should have different sets of house numbers for each channel but they insisted on just 1 set. Last week, they came back to us and said they decided they want 2 different sets of house numbers.

2) Yesterday, Amit told us that a promo he was cutting would be 50 seconds. Before that, he had already confirmed that the promo would be 45 seconds. So Sowmya had to readjust her log. After she was done with the adjustments, Amit came and told us it would be 45 seconds again.

3) Today, when I went to watch Lake House at Inox, the ticket was only 89 rupees. Half the price I paid for Superman at the same theatre.

4) A lady in the queue wanted to watch Superman with her children but it turns out that the movie has already stopped showing at the theatre. The lady was very unhappy as she came to the theatre only because she saw in the newspapers that Superman was still showing at the Inox.

Nothing is ever constant here. You would think that once things have been decided at the managerial level or things have been published on the mass media, it is the final say. But no. Things still change even when work on the decision has started.

How frustrating is that?